Mirrors is a YC-backed startup building staging environments for AI agents.
This project covers the full identity system: primary and secondary logos, logomark and clear space, color palette with usage rationale, and brand asset guidelines for applying the mark across product and marketing contexts.
Services: Visual Identity
Industry: B2B SaaS / Developer Tools
Year: August- Sept 2026
Primary Logo
Logomark
Secondary Logo
Mirrors Palette
Ink Black #000000: Primary background; default app/site surface, never used for emphasis
Signal Blue #0049FF: Sole accent color; primary actions, links, active/running states
Mirror Blue #5685E2: Softened accent for secondary UI, hover states, chart lines, logomark gradient
Slate Grey #999999: De-emphasized content: captions, timestamps, disabled states, dark-mode body copy
Paper White #FFFFFF: Primary text/icons on dark backgrounds; light-mode surfaces
A high-contrast palette built around a near-black foundation and one electric blue accent, everything else exists to support, soften, or de-emphasize around that single point of color.
Primary logomark: reduced to pure black/white; positive (black-on-white) and reversed (white-on-black) lockups
Usage rule: once a mark works in one color, it works everywhere; use these lockups for stamps, single-color print, embroidery, watermarks, or any surface where color isn't guaranteed.
Secondary mark: the logomark's internal stacked planes with the cube removed; freed from the cube's hard edges, so it can be scaled, repeated, and staggered
Secondary mark usage: background patterns, loading/transition motifs, or scattered marketing elements where the full mark would feel too literal; always pair with the full logomark somewhere on the same page to keep the brand reco
